#devrel#contentwriting#marketing
The Benny-Blanco Death of Developer Marketing
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich16 min read
Author profile
Erik Dietrich
Former software developer, architect, dev manager, CIO, and IT management consultant. Occasional writer. More than occasional remote business owner.
Articles by @daedtech
Browse the latest writing surfaced through DevArt.
Erik Dietrich16 min read
#ai#analytics#marketing
Want the Answer Engines to Send You Traffic? Show Up in Organic
Editorial note: I originally wrote this over on the Hit Subscribe blog. When it comes to answering...
Erik Dietrich8 min read
#miscellaneousmusing
The Interesting Case of Flattening Mean Time to Mediocrity
Editorial note: I originally published this over at the DaedTech blog. I have a complex relationship...
Erik Dietrich6 min read
#youaskedforit
Technology Done to You, Not for You
Editorial note: I originally published this over at the DaedTech blog. About 6 months ago, I teased...
Erik Dietrich19 min read
#contentwriting
The Awesome Power of Self-Deprecation in ContentOps
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich10 min read
#career
Surviving the Great Commoditizer: Stop Getting ‘Good’ at ChatGPT
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich24 min read
#observability#pometheus
The Gotchas of Building an In-House Observability Platform Using Prometheus
Editorial note: this post was written by the Sawmills team originally posted on the Sawmills...
Erik Dietrich11 min read
#seo#contentwriting
Organic Traffic Recovery: How to Win SERPs and Influence Execs
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich11 min read
The Best Tool for Real Content Attribution? The Fermi Problem
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich10 min read
#devrel#contentwriting
The Flat Squirrel Barrier to Content at Scale
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich10 min read
Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich14 min read
Getting Above the Brief: How to Improve Your Developer Marketing Positioning
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich8 min read
How We MVP Organic Traffic As A Lead Gen Channel
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich12 min read
#seo#business
Six-Figure Content Programs: A Lesson (and Change) in Positioning
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich8 min read
#contentwriting#seo#s
Gameplanning the SGE Apocalypse
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich12 min read
How to Identify Content Refresh Candidates, In Detail
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich15 min read
#writing
The Challenge Of Working Backward From A Post Title To A Keyword
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich6 min read
How to Project Organic Search Traffic and the Cost of Acquiring It
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich7 min read
An Actually Strategic Way to Do SEO Competitor Analysis
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich9 min read
Why SEO Consulting Shouldn't Exist
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich11 min read
Creating a Company-Engineer Blogging Program
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich9 min read
Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich9 min read
#freelance
The Agency Client Bill of Rights
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich13 min read
Failing without Knowing Why: The Tragedy of Performative Content
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Erik Dietrich18 min read
Link Building for Non-Scumbags: Build Authority Without Being Awful
(Editorial note: I originally published this on Hit Subscribe.) If the title here seems aggressive,...
Erik Dietrich12 min read
#writing
Developer Marketing: An Insider's Guide with Actionable Tips
I spent about a decade in roles with various flavors of "software engineer" in the title. After...
Erik Dietrich13 min read
#freelance
Every Billable Hour is Amateur Hour
I know a bunch of you already have your pitchforks out, so let me start out by establishing some...
Erik Dietrich11 min read
#freelance#career
Don't Throw "Consulting Services" Onto Your Website
It's been a decent run banging out my SEO for Non-Scumbags series, even if there might well have been...
Erik Dietrich7 min read
Keyword Research Case Studies: Glossaries
My quest to document content campaigns and their keyword research tactics lurches on today. For this...
Erik Dietrich8 min read
Keyword Research Case Studies: Tool-User Campaigns
Hola amigos. It's been a long time since I last rapped at ya'. (If you know what that's from, we're...
Erik Dietrich9 min readAdvertisement